Marketing and communications

Paper details:
Ansewer the questions: 1) Explain the terms brand, branding and positioning. Why is a successful brand becoming more and more important in today´s highly competitive markets? 2) In today´s marketing discussions, social media is often considered the “cure it all”, i.e. a revolutionary tool to create and manage brands. Would you agree? What are opportunities social media provides and what are requirements that have to be fulfilled in order to use them effectively. 3)Explain different approaches to innovation. What are the advantages and disadvantages of these approaches. Needs to have a solid opinion, not a copied report. Plagiarism will be checked and punished severely in this case