Marketing

 

Webinar

PRODUCT, PRICE, PROMOTION, PLACE

COMPANY:  Spikeball
VISION:  To build a community around the next great American sport.
MISSION:  To introduce more people to the sport and to build and nurture the community.

WEBSITE:

https://spikeball.com/

VIDEOS:

https://spikeball.com/pages/official-rules
http://abc.go.com/shows/shark-tank/video/pl5539712/VDKA0_ri20u7je
https://www.youtube.com/watch?v=x8vV4mfHOQk

ARTICLES:

https://www.b2becommerceworld.com/2016/04/11/how-spikeball-recharging-sports-market-online
https://spikeball.com/blogs/news/15062413-amazing-spikeball-article-from-the-long-beach-post-and-jason-ruiz
Respond to each of these questions:

1. Describe a.) Spikeball (PRODUCT), b.) its target audience, and c.) how it finds its target audience.

 

2. What does a user pay for a Spikeball set (PRICE) and, in your opinion, does the price reflect a fair value of the product?

 

3. Does Spikeball need to be concerned about its brand name becoming a generic term for round-net (i.e., Kleenex, Q-Tips, etc.) and, if so, what can it do (or already is doing) to differentiate its brand from competing products (PROMOTION)?

 

4. Spikeball has a multifaceted distribution (PLACE) strategy. Name at least two (2) and the benefits and challenges with each.