Marketing

Marketing
Your final report should be about 10–15 pages, please use the APA format for your paper and references. Keep in mind that you should use a professional writing style. This should be based on business English, and involve the correct use of marketing terminology. Use tables to summarize your information. A report is more likely to be implemented effectively if it is brief, but sufficiently detailed, clear, and relevant. Remember to experiment with the demand metric tools that are included in the Week 6 Lecture, these may give you some ideas for organizing your campaign. For each of your communications strategy plans, you should identify a specific objective, a media strategy, a media plan, and a budget. You are asked to provide the five typical options that form the communications strategy mix. Marketers must think about how they need to match competitors or provide novelty, you may want to substitute a campaign for something different—check this out with your professor.

You should include the following sections/headings in your draft and final write up.

Executive summary (1 page long, written last as a summary of the entire paper)

Introduction

IMC objectives

Market analysis

Communications strategy plans

Traditional Media
Internet
Direct marketing
Sales promotion
Public relations (PR)
Conclusions

Week 7 Rubric: Final Report

Final Report
Points % Description
Documentation and Formatting 25 16.6 Follows Course Project guidelines and APA format
Organization and Cohesiveness 25 16.7 Report is well organized in a logical sequence and provides a plan that could be successfully implemented
Editing 25 16.7 Report was carefully revised, edited, and proofed
Content 75 50 Relevant and high-quality data and ideas presented as a result of careful analysis and creative interpretation, manifesting in a practical implementation plan
Total 150 100 A quality paper will meet or exceed all of the above requirements.
Week 8 Rubric: Final PowerPoint Presentation

PowerPoint
Points % Description
Clarity 25 16.6 Presentation is well organized in a logical sequence of ideas and provides a plan that could be successfully implemented
Compelling

25 16.7 Slides have been developed that inform and engage the audience
Editing 25 16.7 Slides were carefully revised, edited, and proofed
Content 75
50 Relevant and high-quality data and ideas presented as a result of careful analysis and creative interpretation, manifesting in a practical implementation plan and given in an effective presentation
Total 150 100 A quality presentation will meet or exceed all of the above requirements.