Marketing

Comparing Consumer and Organizational Buyer Behaviour in the UK Desktop Printer Market.

Project description
Conduct some research on the UK Desktop Printer Market. This research could include background data from industry and media reports and examples of advertisements and marketing communications.
Consider the differences in the decision making processes and influencing factors of consumers, who are buying printers for home use, compared to organizations, who are buying printers for office use. How are these differences reflected in the marketing app

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