“Look at Oakseys attendance figures address solutions to improve areas such as junior swimming, multi-gym use, sunbeds and saunas for the summer period. Identify potential target audiences of each activity. Relate promotional techniques to various audiences. i.e promoting sunbeds to adults. The following activities within the centre require promotion to boost attendance figures, these are: Multi-Gym, Squash and badminton, Sunbeds and Saunas. (Maximum word count: 600 +-10%)”

Over the course of a four-year period the multi-gym at Oaksey has seen a steady drop in attendance figures, with such advancing technology the multi gym perhaps requires refurbishing.  Having worked in a gym in the past I realise that there is massive competition between rival companies. In order to help you identify just how vastly important it is to update equipment and to regularly change the look of a business I took it upon myself to carry out an element of reading around the subject, to which I found this useful quote: chapter six, Page 7-8 of Wilson, D.(1993). Managing Information states that:…(short extract)