iPhone 6S

Assessment task title: Essay

Details of Task: This is a task for individual students. You are required to reconsider the purchase you wrote about
————-iPhone 6S

and analyse the purchase using the following factors:

1. how does the producer of the product/service segment their market?
2. Are you in the primary target market? If not, how important is the segment within which you fall?
3. Taking into account the positioning strategy, fully describe the marketing mix that has been developed for the segment within which you fall.
The format of your assignment must be an essay (refer to the Q-Manual). You are welcome to use headings within your essay if you wish. Your essay should be fully and correctly referenced, using
APA style referencing, and you should use at least five (5) sources of information – at least two of these sources should be from academic journals. We also encourage you to provide examples of marketing activities by your chosen organisation to support your argument.
Release date: TBC
Word limit: 1000 words
Presentation requirements: N/A
Estimated return date: The end of week 12.
Hurdle requirements: None.
Criteria for marking: A marking guide will be available on Moodle.
Learning objectives assessed: 1, 2, 3 and 4.
Submission details: This essay is to be submitted through the unit Moodle site.
Penalties for late lodgement: A maximum penalty of 10 per cent of the mark allocated to this assessment task will be deducted for each day (or part thereof) that the assessment is late.

The topic is iPhone 6S , you should use iPhone 6 s and product and then analyse the purchase using the following factors: 1. how does the producer of the product/service segment their market? 2. Are you in the primary target market? If not, how important is the segment within which you fall? 3. Taking into account the positioning strategy, fully describe the marketing mix that has been developed for the segment within which you fall. The format of your assignment must be an essay (refer to the Q-Manual). You are welcome to use headings within your essay if you wish. Your essay should be fully and correctly referenced, using APA style referencing, and you should use at least five (5) sources of information – at least two of these sources should be from academic journals. We also encourage you to provide examples of marketing activities by your chosen organisation to support your argument. Release date: TBC Word limit: 1000 words
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