+1 862 207 3288 The Foreign Direct Investment of businesses in foreign markets have been at the forefront of economic discussion for many years. Through foreign investment Norton tries to seize every opportunity for their expansion, lowering their costs and enhancing their competitiveness in a foreign country.
Dunning (1993) identifies three key incentives for businesses to foreign investment and distinguishing market seeking, resource seeking and efficiency seeking investments. The resource seeking firms are motivated primarily by the availability of natural resources in the countries to be the host (host countries). Such investments, therefore, aimed at acquiring productive sources are more available to new markets in the country that is the headquarters of the company. In some cases even the local market may not have hardly any productive source.
In order to select the proper market for expansi…(short extract)
