International Business

Answer all three questions:

1.Through the use of suitable tools, conduct a foreign market analysis and evaluate critically the strategic and environmental reasons of why Wal-Mart engaged in internationalisation strategies.

2.Analyse why Wal-Mart failed in South Korea and Germany and the differences between these countries and Mexico?

3.Using appropriate theories critically analyse the importance of a cross-cultural understanding for international businesses success. Support your answer by quoting relevant examples from the case study.

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