Internal Branding

ï Develop a conceptual framework based on the secondary research (i.e., literature review) about ìInternal Brandingî

ï The topic should be one sentence in a questions form. For example, ìwhat is the impact of social media on the effectiveness of organizational recruitment?î

ï The report should be properly references. Use American Psychological Association (APA).

ï The topic of the research has to be current and interesting as well as innovative.

ï Integrate your Literature Review on a specific theme.

ï The concepts (variables) should be integrated with a conceptual framework.

ï The conceptual framework could show relationship among the concepts (variables)

ï Critically evaluate the literature.

ï Do not merely ìcopy and pasteî. Your input is important while evaluating the literature.

ï The report should exhibit thorough understanding of the topic.

ï The literature review should be properly referenced with APA style.

General formatting

o Line spacing is one and a half

o Font should be Time new roman.

o Margin is one inch all four sides

S.N Criteria

1 Referencing the report

2 Proper introduction and conclusion are developed.

3 Graphical representation of the conceptual framework.

4 Formatting guideline followed and due dates are met.

5 The literature is critically evaluated.

6 The literature review is integrated and synthesized.

7 Conceptual framework developed and the variables are interrelated and properly explained.

Total

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