Instructions for citation

Min#In-TextCitations:Aminimumof8sourcesin bodyofreport(excludingvisuals&appendices) Aminimumof2 hardcopies;eachbookmustbecited atleasttwice

Aminimumof4softcopies:eachmustbecitedat leastonce

Reminder:Sourcesforvisuals& appendicesNOT includedin theseminimumcounts ProofofHardCopy:      Photoofeachbookcover&photoofitsTableof ContentsinsertedintoAnnot.Biblio.

Instructions for project- first pne and half page should be covered by both things: formal letter and exwcutive summary.

FormalLetterofTransmittal(frontpiece)

Thisis aformallytitled letteronproperletterhead.Theinsideaddresswillbe yourprimaryaudience’s.Feelfreetomakeuptheaddressas111MainStreet,SurreyV1V1V1toprotectyouraudience’srealinformation.Theletterwillhavea briefintro,bodyandclose withanactionrequest. YouwillccSusanSmith,President,ABCCommunicationsLtd.(outsourcedconsultancyagency).

ExecutiveSummarywithproperheadings

Thisis aone-pagesummaryofyourreportthatintroducesthereport,providesthepurposestatement, givesasummaryofyouranalysis,lists yourtoprecommendation(s)andendswithaconclusion.Usefull paragraphsandincludenumberedorbulletedlists (ifyouhaveenoughspace).Youmustuseheadings, whichhavebecomemoreof anexpectationin theworkplaceforthebusyexecutive.Youwilllosemarksif youaddanygraphicvisualsorsources,asdiscussedin thecourse.

TableofContents(frontpiece)

Thislistsallofthereport’sheadingsandsub-heads(fromIntroductionto AnnotatedBibliography),withthepagesonwhichtheybegin.Centrethetitleof thepage.Useleadersforallpagenumbers.Keepeach sectionsingle-spacedanddonotindentsub-heads.Adda linebetweeneachsection.Labelandtitlethe appendicesandlistasthenextnumberedsection.Eachappendixin thereportshouldstartona new page.Includethecentredtitle“Listof Figures”immediatelyaftertheappendices(onthesamepage).See andthecoursepresentationfortheproperformat.

ReportHeadings

Thisisyour introduction,analysis,recommendationsandconclusion. Seetheoutlineofheadingsand sub-headsin thenextsection.

VisualsinBodyofReport

Ifyouarecomparingorganizations,people,equipmentorsituations,ensurethat youuseside-by-side tablestocontrastinformation,sothat itis balancedandeasiertocompare.Avoidmakingtablestoo large; youwillneedto thinkthroughyouranalysissothatthetablesmakesenseandarenottoobig.Remember alsothatyouareallowedtobreakthesomeof thehouse-stylerulesforvisuals,suchasmakingthefont smallerthanthereport’scontent.

DoNOTusephotosforyourtwominimumvisualsoryou willlosemarks.Evenifphotosareessentialto theanalysis,theywillstillbe countedasoverandabovetheminimumrequired.

Tips:

a)  Refertoeachvisualclearlywith alead-insentenceorparagraph. b)  Includea lead-outsentenceorparagraphaftereachvisual.

c)  Includeacutlineforanysketch,maporphotoused.Rememberthatcutlinesidentifytheactioninthe visualandnamepeople(oritems,landmasses,etc.)from lefttoright.

d)  Providean in-textsourcecreditforthecontentin all visuals.Positionthesource immediatelybelow thevisual,whichshouldberight-marginflushed.UsetheMLAmodificationsforalldigitalsources.

e)  Ifyoucreatedthevisual,thesourcewilldepictwherethecontentcamefrom,notwherethevisual

camefrom.

AllsourcesinthereportandappendiceswillbeannotatedandratedintheAnnotatedBibliography.

Appendices

Appendicescontainadditionalinformationnotessentialtoyourreport,buthelpfulforanalysisand meaning,shouldthereceiverchoosetoreviewthese.Useanewpageforeachappendix.Pagenumbers willcontinueintheArabicnumberingsystem,whichsupportsclarity,accessibilityandeaseof navigation forreceivers.

Youmustincludeoneadditionalappendix,inadditiontotheonesrequiredforthis termproject.Itmust containdata/informationthatis notcriticalforthereport,butthatthereader/receivermayhavequestions on(e.g.listof allcellphonesonthemarket;listof theTop20socialmediasites).

UsethedigitalnumericalnumberingsystemfortheheadingAPPENDICES.However,donotcreatesub- headsforanyappendix.Includesourcesforallmaterial,justasyoudidforthebodyof thereport.

APPENDICES*

AppendixA andTitle*:  Interview[s]with yourprimaryaudience

AppendixB and Title*:  Profileofyour primaryaudience

AppendixCandTitle*:  Factsheetontheorganization***ONLYifyourpurposestatementis abouta

situationwithinan organization,asdiscussedinAssignment3.

AppendixDandTitle*:  Mandatory.Chooseanotherappendixthatareadermaybe interestedin. If youarenotusinganorganization,thisappendixwillbelabelledas

AppendixC.

AnnotatedBibliography

Thisendpiececontainsallresearchsources,whichshouldbe categorizedandalphabeticallylisted.You willannotateeachcitedentryforsecondaryresearch:

a.  UseMLAdocumentationforhardcopyandmodificationsforsoftcopy,astaughtinthecourse.

b.  Includeanannotationof approximately2-4linesforcitedsecondaryresearchthat identifiesyour objectiveopiniononthesource’sstrengthsand weaknesses.

c.    Providearating(outof5) onthecontentof eachcitedsecondaryresearchsource,whichis basedon yourannotation.Usetheformatshowninthe PowerPoints.Failureto listtheweaknessesforless- than-perfectratingswillresultin alossofmarks.

d.  UseyourphonetotakecolourphotosofthefrontcoverandtheTableof Contents.

e.  Insertasmall,clearphotoof thebook’sfrontcoveranditsTableofContentsforthe2hardcopies. f.   Insertaphotoof thehardcopy’sTableof Contentsbesidethephotoof thehardcopy’sfrontcover.

g.  Failureto includethetoptwohard-copychoicesintheAnnotatedBibliographyandfailureto listthese toptwohard-copychoicesonthegradingsheetcanresultinreceivingafailinggradeforeachof

thesesections.

ReportHeadings(*Non-Negotiable)

Yourreportwillfollowtheformatnotedinthissection.Headingsandsub-headsmarkedwithanasterisk(*) mustappearin that identicalorderinthe report.FromSection3onwards,youwillchooseyourownheadings andsub-headsthatarespecifictoyourpurposestatement,subjectmatterandanalysis.

NOTE:DoNOTusetheterm “primaryaudience”inanyreferencetoyourprimaryaudience.Usehis/her

nameinstead.

1.0    INTRODUCTION*(headingandsub-headscannotbeadjustedorsubstituted) Lead-inparagraphintroducingthereport.

1.1     PurposeStatement*

To (useanappropriatepowerverb)…

1.2     Rationale&Current Situation*

Thefirstparagraphis a1-2sentencejustificationthatdescribeswhythissituationexists(rationale).It is anoverviewonly.Thesecondparagraph(currentsituation)describesinmoredetailwhatis happeningnow,suchasabrokencomputer,amalfunctioningphone,etc.Itshouldincludefactsthat arerelevanttothepurposestatement,suchasnamingsocialmediasitesoradvertisingthefirmis usingrightnow(if lookingatadvertising),thenumberofkilometerstravelledper week(if buyinga

car),currentcoursesandacademicstanding(if choosingaschooltoattend),etc.Reviewyour

CMAPPassignmentforfeedback.

2.0     SCOPE*(headingandsub-headscannotbe adjustedor substituted)

Thistwo-paragraphbriefoverviewidentifieswhatthereportwillcover.Ifyouarecomparing2ormore elements,youwillnameeachinthissection.Italsosetstheboundariesofwhatthereportwillnot cover,whichis called“Limitations.”Forexample:

ThisreportanalyzestheiPhone6+incomparisontotheiPhone5c.It identifiesthefeatures,usage andchallenges…

It will not cover…

Youmayalsobulletthepointscovered/notcovered,iftherearethree(3)ormore.Rememberto includealead-outsentenceafterthebullets.

2.1     Expectations*

Thisindicatesyouraudience’sspecificwants,budget,etc.Ifthepurposestatementis tobuyor replacean item ortoattendaschool,beprecise withhis/herrequestsoncolour,size,shape,speed, memory,travelsites,entrancecriteriathatmatcheshis/heracademicperformance,his/herbudget, etc.SeeAssignment3 formoreguidance.

2.2     Methodology*

Thisis generalinformationonthetypeof datausedin thereport,suchas“computermagazines.”

Someworkplacesnamethissection“Process.”SeetheMoodlesample.

PossibleHeadingsforAnalysis

Headingsandsub-headswilldependon yourtopic,organization/audience,theirneeds,yourwritingstyle, yourresearchandyour vision.Thefollowingheadingsandsub-headsare onlyplaceholders.It is verylikely thatyouwillnotusetheseheadingsinyourreport.Keepthatinmindwhenyoucreateyouroutline.

Rememberthattheremustbeat leasttwo(2)sub-headsifusingsub-headsinanysection.

3.0    OVERVIEWOFCAR INDUSTRY?SFU?(Chooseheadingsandsub-headsthatmakesense) Addalead-insentencethat introducesthesection.

3.1      Changesin 2015?

3.2      TopThreeCompetitors?

3.3      IndustryChallenges?

4.0    COSTS?(Headingandsub-headsmustberelevanttoyourpurposestatement,primaryaudience and/ororganization)

Addalead-insentenceintroducingthesection.

4.1      Budget?

4.1.1   CASHFLOW?

4.1.2   CUTBACKS?

4.2      DownPayment?

5.0    CAUSES?(Chooseheadingsand sub-headsthatmakesense) Addalead-insentenceintroducingthesection.

5.1    CustomerProfile?Thesecouldincludeothercriticalaudiencesaffectedbythesituation,suchas customersoremployees.Thesewillrequiretableprofileswithdemographics,geographicsand psychographics,justasyoudidforAppendixB.

5.2      Competition?

6.0    OTHER HEADINGS/SUB-HEADS???(Chooseheadingsandsub-headsthatmakesense)

Adda lead-insentenceintroducingthesection.

6.1      Features?Benefits?Limitations???(Useatable whenever youhavethiscomparison)

6.2      SWOTAnalysis???(Useamatrixwheneveryouhavethiscomparison)

6.3      Advantages&Disadvantages???(Useaside-by-sidecomparativetable)

7.0    RECOMMENDATIONor RECOMMENDATIONS*(Clear,concise,feasible,realistic)

Ifneeded,usealead-insentenceintroducingthesection.Morethanlikely,youwillonlyhaveone recommendation.

Forexample:

JimSmithshouldattendKPUto obtainhisAccountingdegree.

Somereportsmaycontainmorethanonerecommendation.Sortbyimportanceorbysubjectmatter, especiallywhennumerousrecommendationsareprovided.Starteachwithan actionverb.

Forexample:

1.        Hire13employeesby .

2.        Discontinuetheuseof immediately.

3.BuyMicrosoft

4.        Registerat _.

Donotincludeanyjustification,sourcesorgraphicvisuals,asthoseshouldonlybe inyouranalysis.

8.0    CONCLUSION*

Thisbriefparagraphsuccinctlywrapsupthepurposeandfindingsof thereport.

9.0    APPENDICES*

AppendixA andTitle*:  Interview[s]with yourprimaryaudience

AppendixB and Title*:  Profileofyour primaryaudience

AppendixCandTitle*:  Factsheetontheorganization***ONLYifyourpurposestatementis abouta

situationwithinan organization,asdiscussedinAssignment3.

AppendixDandTitle*:  Mandatory.Chooseanotherappendixthatareadermaybe interestedin. If youarenotusinganorganization,thisappendixwillbelabelledas

AppendixC.

Appendicescaninclude,butarenotlimitedto:

1.  Bestpracticesforanindustryororganization

2.  Brochures,flyers,posters,othercollateraltosupportapremiseof thereport

3.  Questionnaires,surveysordataonotherinstitutions,costs,machinery,businesses,etc.,that wereresearched,butnotincludedinthereport

Donotgivea linkonlytoawebsiteasyourappendix.Instead,openthelink andpasteorrewritethe datain theappendix.Youwilllosemultiplemarksforthissectionifyouonlygivelinks.

10.0  ANNOTATED BIBLIOGRAPHY*

See“Layoutof AnnotatedBibliography”for formattingthissection.

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