“Individual Assignment: Ralph Lauren Case Study Analysis. MC5051 Brand Management I) Introduction II) To what extent do you think the Ralph Lauren brand has achieved resonance with its customers? 1) Brand Salience 2) Brand Performance 3) Brand Imagery 4) Consumer Judgement 5) Consumer Feelings 6) Consumer Brand Resonance III) Points of Difference and Points of Parity. 1) Points of Parity 2) Points of Difference IV) Recommend ways through which the brand can continue to be successful in future V) Conclusion VI) References”

I) Introduction:

Polo Ralph Lauren made in 1967 by Mr Ralph Lauren is viewed as these days as one of the well-known brands all through the world. As a renowned worldwide player in the configuration and way of life promoting industry, Polo Ralph Lauren extent its product offerings from generally cheap to extravagant brand in offering men’s, ladies’ and youngsters piece of clothing and adornments furthermore fragrances and home decorations. Generally saw as the most obvious brand that speaks to the American Style, Polo Ralph Lauren has received an entire advertising system prompting a solid brand value following its setting up. Besides, the brand offers its products universally (9,000 Locations around the world) while keeping its 44 years notoriety and different picture created over the diverse items and brands markets. Because of its showcasing instruments and its brilliant brand pictu…(short extract)