a. Even if your presentation will confi rm their worst fears, use the direct approach to confront the negative emotions head-on.
b. If your message will calm their fears, use the direct approach; if your message will confi rm their fears, consider the indirect approach to build acceptancc. Ignore the emotional undercurrents and focus on the practical content of your message.
d. Diff use the situation with a humorous story that dismisses the audience members’ fears.

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