How should you handle the letter of transmittal for an unsolicited proposal?

a. Treat the letter as a routine message; businesspeople get proposals all the time, so they don’t expect anything more than a simple announcement that identifies you and your proposal. b. Treat the letter as a positive message, highlighting the good news that you have to off er in the proposal. c. Treat the letter as a persuasive message, persuading the reader that your report off ers information of value. d. Don’t waste the reader’s time with a letter of transmittal; get right to the point with the body of your proposal.