Health Care

Part 1-You will need to develop a marketing plan for a facility, service or modality related to the following:

Differentiate imaging services from those of competitors by developing marketing and public relations plans to maintain existing and

attract new business.

Do some research to gain knowledge of the following and include these elements in your plan:
Knowledge:
1. Policies and procedures
2. Compliance standards
3. Competitor’s services
4. Public relations techniques
5. Marketing principles

Explain why the following skills will be necessary to implement your plan:

Skills:
1. Enforcing behavior and actions
2. Communicating changes

Part 2: Develop a quality management program using process improvement tools to further enhance and complement the strategic goals of your

organization.

Do some research on the following and include them in your plan
Knowledge:
1. Customer needs
2. Time needed for each procedure
3. Levels of resources
4. Process improvement methodologies and techniques
5. Organizational goals
6. QA/QC practices in radiology/imaging

These skills should be applied in your plan. Provide a summary of how you accomplished this within your plan
Skills:
1. Coordinating services
2. Providing resources
3. Flowcharting
4. Brainstorming
5. Collecting data
6. Analyzing data