Fashion & Textiles Project

Creative Industries and Opportunities (2015-16)

Going for Gold
1. Industry Sector Report

A formal, professionally presented report on the specific industry sector in which you wish to work, for example, Fashion Design for the designer brand market; Fashion Print Design for the high street market; or, Interior Print Designer-Maker etc.

You need to become an expert in your chosen field so that you can communicate knowledgeably and confidently about this sector during interviews and networking.

Written in your own words with appropriate/relevant images, your report should contain valuable information about your chosen industry sector which is thoroughly researched and clearly communicated with significant and conclusive outcomes. Your report must clearly demonstrate your creative and commercial awareness, and your understanding of all the main factors/forces influencing your chosen industry sector, including all current and relevant news items.

Your Industry Sector Report should include at least one appropriate Case Study. The Case Study needs to be in-depth research into a relevant business / designer / artist / design studio / academic etc. It is essential to have a carefully prepared questionnaire and that you visit your chosen subject in order to gain the maximum and the best information.

Indicative contents for your report:

• Cover Page:
Module code & title / Student name & number / Title: Industry Sector Report
• Contents Page
• Introduction: overview of your chosen industry sector
• Main market levels
• Main companies, businesses, retailers and brands
• Key product categories and types
• Customer profile, motives, requirements and lifestyle
• Main factors/forces influencing your chosen sector(PESTLE)
• Main trends and forecasts
• Product sourcing
• Quality and technical considerations
• Price architecture
• Marketing strategies
• Current news items/reports
• Brand/Shop/Business Reports
• Case Study (at least one)
• Business Plan (if relevant for you?)
• Conclusion: main findings & forecasts
1000 words

2. Campaign Master Plan

A professionally presented, personal handbook which provides full details and clear structure to your job search campaign and which significantly enhances your employability in the creative industries, for use now and in the future.

Your file should contain pertinent and specific research that fully investigates, supports and informs your specific career intention; it should evidence analytical thinking and have a well ordered flow of essential information; and, it should include a clear plan which will enable you to achieve your goals.

Your Campaign Master Plan should illustrate a progressive and logical career path which clearly demonstrates an awareness of industry standards /requirements / bodies / agencies etc. related to your specific career choice.

Think in the short and the long term. Cover the first2 years after graduating, then 5 years, and ultimately what you hope to be doing in 10 years and how you intend to achieve this. Plans, Targets, Milestones, Timelines … What, How, When?

Indicative contents for your handbook/file:

• Cover Page:
Module code & title / Student name & number / Title: Campaign Master Plan
• Contents Page
• Subject dividers are to be used for each individual section below
• Introduction: an outline of what your Campaign Master Plan will contain
• 1-10 Year Action Plan Schematic (timeline diagram on one A4 sheet)
• Detailed Action Plan, including your career ambitions, milestones, goals and how these goals will be achieved. All steps and goals should be SMART (Specific, Measurable, Achievable, Relevant, Time Bound)
• Personal SWOT Analysis (based on entry into your chosen career)
• Skills Analysis / ‘I am employable because …’ As part of your Skills Analysis you need to state how you can demonstrate/evidence 3 skills which are required for your chosen career (250-350 words per skill; following the STAR structure: Situation, Task, Action, Result)
• Target job details, roles, responsibilities, requirements, skills and salaries
• Current achievements
• Application letter for one selected job
• C.V.
• LinkedIn Profile
• Contacts / Companies / Mentors / Staff: information, details and contacts
• Placements / Internships: information, details and contacts
• Websites / Agencies: information, details and contacts
• Trade Journals / National and Local Press: sources of job information
• Opportunities / Adverts: examples and details
• Conclusion: identify your main findings, plans and action points
Words 650

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