+1 862 207 3288 The Walt Disney Parks and Resorts division of the Walt Disney Company is looking to build a new Disney Attraction and Resort and has asked you to create a proposal for the new location. You will select a country and city for the new Disneyland, and complete a comprehensive external analysis and Internationalization Strategy analysis, using the selection criteria identified below:
• Culture (Group; Business; Cultural impacts on Management systems and processes)
• Economic (Economic conditions; Disposable income; Interest rates; Inflation rates, etc)
• Legal and Political (Labor laws; Foreign investment regulations; Tariffs, etc)
• Competition (Cartels; Bribery; Government-owned enterprises, etc)
• Strategic orientation (Long range orientation;Short range orientation)
• Trade barriers (Tariffs; Quotas; GATT – tariff regulatory agency; Monetary barriers, etc)
• Labor relations (Unionization; Power of unions; Labor laws, etc)
• Geography (Resource availability and scarcity; Distribution systems; Transportation infrastructure; Physical location, etc)
• Demographic (Population size and trends; Age distribution and structure; Birth rates; Geographic distribution, etc)
• Sociocultural (Values: Toward your product/ services/price/ value/ cost; Regional tastes and preferences; Changing values, belief systems and consumer preferences, etc)
Your paper will show evidence of a thorough understanding of International expansion selection criteria, and will provide a thorough analysis of your selected location utilizing comprehensive criteria. This paper will require external research on your selected country and city.
NOTE: Disneyland already has locations in Anaheim, Orlando, Paris, Tokyo, Hong Kong, and Shanghai (opening 2016), so do not select any of these locations.
PAPER GUIDELINES: Be precise in your discussions, and use depth and breadth in your analysis. Carefully edit for grammar, syntax, appropriate use of paragraphs, section headings, etc. Be certain to cite your reference sources.
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