For this assignment, each student decides on a company or product/service, and as the class goes on, you will design, create, and develop the advertising plan in these stages:
a) Company or product decisions due, Week One
b) Situational Analysis, Marketing Mix, and Budgeting, Week Two
c) Advertising Objectives, Strategies, and Target Market, Week Three
d) Strategy, Execution, and Evaluation, Week Four
e) Media Plan and Advertising Examples, Week Five
*Please note I do not have an advanced vocabulary, and will have to do an oral presentation so please try not to complicate the advertising plan*

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