+1 862 207 3288 In this essay, I will firstly examine certain definitional problems with the term attitude, suggesting that discrepancies arise from the fact that describing an attitude will always involve interpretation. It follows that an attitude is an essentially subjective phenomenon, and that any attempt to define an attitude as theoretical constructs, at whatever level of abstraction, constructs a conceptual world will always be different from the actual thoughts, feelings and experiences of the respondents.
The central problem is how to be certain that interpretations of respondents attitudes are more or less reliable and valid measurements of their actual thoughts and feelings, as opposed to measurements of hypothetical constructs that do not mirror in any way at all the conceptual world of the respondents….(short extract)
