Describe how you would develop an attitude measure using either the Thurstone method or the Likert method. Critically discuss the strengths and limitations of this approach to attitude measurement in regards to either foxhunting, animal testing or legalisation of cannabis.

There is no single, universally accepted definition of attitude. However, several authors seem to agree that attitude may be thought of in terms of a tendency to evaluate a stimulus with some degree of favour of disfavour, usually expressed in cognitive, affective, or behavioural responses (Watkins, Christopher  Attitude Measurement: A Methodological Approach. Unpublished Essay).

Thurstone is considered the father of attitude measurement. He addressed the issue of how favourable an individual is with regard of a given issue. He developed an attitude continuum to determine the position of favourability on the issue….(short extract)