Data Response

M004 (G01) – Coursework One (CW1): Data Response

This is Groupwork prepared and submitted by groups of three persons from within the same seminar

class. The minimum number in any group is 3 persons. Submissions of groups with more than three

members will not be accepted and marked as absent FAIL.

No student will be allowed to submit work of a company that has not been selected for this

Coursework. Please ensure that you submit work based on the given Company.

These are companies you have studied in M002 Strategy. Knowing and understanding the company

strategy will speed your ability to answer M004 Assignments. This is why we use the same

companies.

Your seminar tutor will maintain a list of students names together with choice of organisation. This

Tutor held list is the definitive record; submitted work will not be assessed if it does not agree with

the list.

Using financial reports and accounts of the organisation analyse the results of the organisation

highlighting trends in performance using appropriate and relevant ratios and analysis techniques.

You will be required to Extend your research on financial analysis of the performance of your

company to include financial and non-financial performance indicators by designing a balanced

scorecard covering two (2) perspectives, analysis the two balance score cards and evaluate the

technique used.

1 Comparison of Latest year results with Previous year results 5

2

Ratio analysis of both Latest and Previous years (show all workings and provide

detailed reference of data sources); This should include:

a. Liquidity,

b. Solvency,

c. Working capital management,

d. Profitability,

e. Asset efficiency,

providing a minimum of two (2) and an average of three (3) ratios each of the above

headings for each of the two years covered;

20

3 Discussion and interpretation of the ratios 5

4 Ratio Computation 10

5 Comparison with industry average figures as available 5

6 Measurement against the organisation’s KPIs; evaluation of the uses of KPIs in

assessing organization

10

7

Using published information; prepare a Balanced Scorecards suitable for use by

the directors and managers of your organisation to align business activities to the

identified vision and strategy, and to monitor performance against strategic goals.

15

8 Discussion of the performance of the company 10

9

Discussion of the advantages and limitations of the Ratio analysis and Balance score

card.

10

10 Referencing 5

11 Professional format 5

Your approach to this task must reflect your ability to carry out research, understand key principles

in financial management and apply these to a case study.

The outcome of this task should be in the form of a detailed and structured report addressed to the

directors of your chosen organisation. You must also include evidence of your research materials

including full workings of your financial analysis in the appendix sections of your assignment.

Report Format:

1. The maximum word count for the main text excluding tables is 2,500 words. Exceeding the word

count by more than 10% can result in a reduction of marks. Only the main text excluding any tables

and diagrams counts, excluding the contents page, executive summary, list of references and

appendix.

2. The assignment must have a front cover stating:

 Module number and name and seminar group number

 Title of the assignment

 Student names and IDs for each group member

 Submission date

 Word count as defined above

3. All pages must be numbered

4. An executive summary is required (not included in the word count), but this should not exceed ½

page.

5. A short introduction is required (and included in the word count), even if it is not explicit in the

assessment criteria.

6. A reasonable number of appendices may be used for relevant supporting information and to

demonstrate your calculations and analysis.

7. Only Word documents can be submitted through Turnitin, the University’s plagiarism detection

software, therefore you are advised to create tables in Word and not to cut and paste Excel or other

software into the document. The marker will not be able to access your spreadsheets and see your

workings.

The rubric by which your report will be assessed will be posted separately. It is important that prior

to you submitting your work, you read this and objectively assess your response against the rubric.

This will ensure that you have done enough to attain the marks you wish to achieve.

This assignment tests achievement of all our module learning outcomes:

1. Select and apply appropriate accounting techniques to critically analyse financial data in a variety

of business decision making scenarios

2. Make informed financial judgements based on the outcome of such accounting analyses

3. Critically appraise the techniques used and the information to which they have been applied

4. Select and apply appropriate accounting techniques to critically analyse financial data in a variety

of business decision making scenarios

5. Demonstrate a critical understanding to the internal, external and legal environments in which the

judgements are being made

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