Critically evaluate the potential impact of business analytics, web analytics in particular, on Internet marketing

Order Description
1. Critically evaluate the potential impact of business analytics, web analytics in particular, on Internet marketing

2. http://www.thegymgroup.com/is a provider of Gym service in the UK. You are required to:
a. Identify its main online marketing strategy,
b. Critically evaluate its website designing in relation to its online marketing strategy, and
c. Make recommendations for improving
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