+1 862 207 3288 Background — Infant Formula Contents: You are on a nutrition team at a pharmaceutical company that is planning to introduce a new infant formula. As a part of background research, your company has conducted a survey of women pregnant for the first time. The purpose of the survey is to assess the awareness of this group for the nutrients that infants need and do not need from a formula.
The results are shown below. Each nutrient was read to the respondents, and they were asked whether or not that nutrient was important for an infant to receive. Also noted in this chart is whether the nutrient is, in fact, currently an accepted ingredient in infant formulas.
Nutrient Yes, important % No, not important % Accepted Guidelines
yes or no
Protein 99 1 yes
Fat 92 8 yes
Water 100 0 yes
Vitamin A 90 10 yes
Vitamin D 88 12 yes
Vitamin B1 87 13 yes
Niacin 96 4 yes
Lead 4 96 no
Vitamin C 98 2 yes
Choline 54 46 yes
Chlorine 98 2 no
Chloride 60 40 yes
Calcium 98 2 yes
Copper 53 47 yes
Iron 99 1 yes
The Question:
The nutrients that are included in the new formula have already been determined, and include all the nutrients labeled “yes” above. Some concerns were raised among your team that any mothers at all would think that lead and chlorine are important nutrients. You have yet to formulate a plan to address those concerns, but you would like a report ready for the marketing department that illustrates the results of the above survey.
The Task: Using this information and the various resources in this Session,
• Write a business memo to your Team (you may create the Team name) and briefly describe your task.
• Offer at least 2 different graphical versions of this information, along with verbal rationale as to how/why that version might best be used for the new product.
• Note that you DO NOT have to produce the actual flyer, but your input should help with the final product design, which the Team is responsible for. And your graphics may help with this task.
Additional resource suggestions for developing you flyer outside of the text book resources:
http://www.creativebloq.com/design/flyer-912663
How to Make a Flyer using Microsoft Word – YouTube
www.youtube.com/watch?v=Yc6XehtnMRoShare
Oct 6, 2010 – http://www.desktoppublishingbusiness.com — Make a Flyer, Make a Flyer Using Word, How to Make a Flyer, How to Design a Flyer.
Evaluation
This assignment is worth 50 points. Evaluation will be based on the following criteria at minimum:
1. Audience: Has the appropriate audience been considered for the document and/or has consideration been given to the scenario described in the assignment?
2. Format: Is the document formatted according to assignment requirements and standard business practices?
3. Document elements: Does the document include all necessary elements, per the assignment and the particular type of document?
4. Graphics – Have meaningful graphical solutions been offered, based on the assignment details?
5. Language, Mechanics, grammatical issues: Does the document use acceptable business language/style? Is the document free from errors in spelling, grammar, mechanics and punctuation?
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