Communications

Choose two websites with a .gov URL that are aimed at two difference audiences (for example, www.irs.gov or www.idaho.gov). Write a rough draft of a 450-word memo to me in which you contrast the audiences for the two sites according to age, gender, economic means, interests, needs, professions, education, and values. Provide evidence (for example, vocabulary, style, tone, graphics, etc.) to support your claims. In contrasting the two audiences, consider the explicitly information on the sites–the writing, as well as the implicit information–hidden persuaders, such as a background scenery, color, lighting, and the situations portrayed in the graphics.

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