Business

Project description
Answer these questions with short answers 3-5 sentences.
1. In Mann’s chapter on “Managing Country Risk,” he highlights the animating role of ideology, then for each sector, he describes the range of ideologies that operate. (See BB, pp 183ff.) In the economic dimension, ideologies range from efficiency to fairness. What do you think he means by that? What are examples of economic ideologies that stress efficiency? Fairness? Where are they operative? Where on the spectrum does your assigned country fall?
2. What are some of the macro economic conditions of your India that any expatriate company should be aware of?
3. Which element of Porter’s diamond seems most influential to India? Why?
4. What seem to be the major political issues in India? Judging from the local newspapers that you can get online, can you see any trends at work in the political realm? What would a multinational firm moving into that country need to be aware of in this realm?
5. Collins and Porras in Built to Last find that visionary companies all have a core ideology that contains a purpose “more than profits” and a set of values that permeate throughout the organization. What do you find to be Coca Cola’s core ideology”?

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