Building Your Marketing Plan – Traditional Advertising

One of the primary deliverables in this course is the development of a marketing plan. Based on the information generated through the brainstorming sections of the Week 2 Reading, and formalized via the building your marketing plan sections, summarize your research and information in the Building Your Marketing Plan – Traditional Advertising worksheet, and submit it for grading.

 

Please note that you are submitting a summary document this week. It is understood that this is a work in process, and that what is submitted may not be finalized. The more detailed information developed in the following sections of Building Your Marketing Plan should be retained and used for your full marketing plan that will be due at the end of the term. If you were unable to fully complete these sections, you will want to revisit them in the following weeks.

 

    Your Print Ad

    Your Print Outlets

    Your Print Advertising ROI

    Print Advertising Budget

    Your Radio Ad

    Your Radio Outlets

    Your Radio Advertising ROI

    Radio Advertising Budget

    Your TV Ad

    Your TV Outlets

    Your TV Advertising ROI

    TV Advertising Budget

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