Consumer Goods with all of their objective shapes, semiotic syntax, and collective rhetoric refer to social objectives and to a social logic. They speak to us not so much of the user and technical practices, as of social pretension and resignation, of social mobility and inertia of stratification and social classification. (Luke, 1994)
Commonsense understandings of the social construct of employment, sees work as a laborious process by which one satisfies a necessity. Work is to a large extent seen as necessary in and of itself, in order to furnish our lives with other necessities, such as food and shelter…(short extract)

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