Assignment 2-The Real Chocolate Company Inc

Introduction:
Describe The Real Chocolate Company’s current strategic position, products or services, markets, key stakeholders & strategic purpose (mission & vision / strategic intent).Discuss must be at case study.

Part 1 External Analysis:
Using the appropriate analytical tools identify the main major threats and opportunities confronting The Real Chocolate Company in its business environment. Discuss must be at case study.

Part 2 Internal Analysis:
Using the appropriate conceptual tools identify the main internal capabilities of The Real Chocolate Company and match them against the Critical Success Factors of the industry. In your judgment how well is the company performing? All of this discussion must be drawn directly from the case.

Part 3 Current ‘Problem’ Diagnosis
Summaries the issues identify in Part 1 & 2 to reveal The Real Chocolate Company’s ‘Problem’. Also ensure you pose the problems so that Part 4 provides options which address them.

Part 4 Generation Strategic Options
Outline 3-4 explicit strategic options that might potentially address the problem identified in Part 3. Drawing on your TWOS analysis show how the options realistically relate to the company’s problems.

Part 5 Evaluation of Strategic Options
Using any relevant tool of strategy evaluation show which strategic option you propose for the company and explain your choice.

Part 6 Description of Selected Strategy
Give more detailed description of the option selected and identify the specific resources need for its implementation.

Part 7 Action Plan for Implementation
Provide a description of the proposed actions & parties involved & rough timescales.
Part 8 Finance
Provide some finance details with some tables.
Part 9 Conclusion
Provide a concluding comment about The Real Chocolate Company’s strategic future.
Every part should be in the case study period.

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