Apple’s iPhone (View description and attachment for further details)

Your task is to prepare a written strategic marketing report using a business style format for Apple’s iPhone for the 5-year
period 2016 – 2020. You will need to take into account that in the smartphone industry a new version of a smartphone is
typically launched every year and technological change is quite rapid with disruptive technologies constantly displacing what
were once considered industry standards. You should make sensible assumptions on what publically available information you
can find.