+1 862 207 3288 Follow the guideline please!
Around 3850 word count in UKEnglish and NOT American
Around 30 to 35 sources must be used and references Harvard style
Quotes used must be quoted and referenced
Information used must be paraphrased and references to avoid plagiarism
Read the introduction to my dissertation researchísaim and objectives on page 1
Answer the questions only on page 2 to complete the literature
Refer tothe marking scheme on page 3 while answering the questions on page 2
Research aim:
How UK supermarkets can utilise e-commerce to its potential to influence increase in customer behaviour to switch more towards online shopping from offline shopping as the internet can be accessed almost on all technological devices in the UK for online shopping in the 21st century. Also the implication on how it could benefit UK supermarkets.
Research Objectives:
ï Acknowledge the relationship between e-shopping and instore shopping.
ï Identifying the reason and motivation behind why UK supermarket customers who utilise other online services still prefer to shop instore in the 21st century.
ï The reason behind why the minority UK supermarket customers prefer to shop online
ï The awareness and perception UK supermarket customers have of online shopping.
ï The demographic groups that are more likely to respond to online shopping positively
ï Identifying strategies that can be adopted by UK supermarkets which will influence the behaviour of UK customers to switch more towards online shopping in the 21st century
About the Literature Review
In this chapter the key areas of academic literatures being reviewed must relate to your research aim and objectives. The literatures must be evaluated and critically assessed on how and what extent the literature reviews contributes relevance to knowledge related to your research aim and objectives. Also the strengths and weaknesses of the literature should be identified, also highlights of existing gaps and convince how your research aim and objectives fits in and can contribute towards further research to be conducted based on the prior research. Also define the theoretical frameworks that will be implemented throughout the study.
Make sure the structure of your literature review is logical and coherent manner in view of your research aim and objectives as this will help to convince the reader of the relevance of your research.Reader to follow. An understanding of the related topic. Headings should be used if necessary and also make the structure of the literature review easy for the
Answer These Questions Below To Complete the Literature Review
1) Do an introduction by justifying thepurpose behind why you are conducting a literature review.
2) Begin with defining key terms and concepts related to the aim and objectives of the research.
3) Evaluate and critique up-to-date relevant research undertaken from academic journals, published thesis, published literatures, textbooks which are related and provides most knowledge related to the field of this researchís aim and objectives and state how the literatures are links and contributes to knowledge related to the aim and objectives of this dissertation.What are the strengths and weaknesses of these researches?
4) Do a brief evaluation based onthe effectiveness of the research methodology,methods, strategies and techniques used by researchers in the relevant literatures reviewedcritiqued and what couldíve been done better. Also analyse how thesewill be appropriate for you to use when undertaking your research to meet the aim and objectives.
5) Summarise what is known and identified from the literature review and analyse how it integrates to your research aim and objectives. In addition how your research aim is similar and also different in comparison to existing research that has already been undertaken related to the similar area of your research aim and objectives.
6) Summarise the significant, strengths, weaknesses and limitation based on the researches critiqued. Also recommendthe rationale explanation for further research that could be undertakenand must convince the reader how and why your research aim and objectives is significant by contributing further to the gaps in the literatures that you have reviewed.
a) Conclude the whole literature review briefly.
Marking criteria
Please note this is ìgeneralî advice on each of the criteria for grading.
An excellent dissertation will be able to demonstrate the ìSynergyî which links all these criteria into a coherent analysis.
Review of Literature
ï 1st A wide range of source material used; literature critically evaluated; original thinking evident; up to date information; significance of sources reviewed indicated; organised in a logical and coherent manner in view of the research aims
ï 2/1 Focuses on areas central to the study; examines work directly related to these; relevant published material utilised; critical perspective adopted and maintained.
ï 2/2 Adequate information survey with some evidence of critical evaluation; outlines existing state of knowledge and understanding and locates the research problem in relation to this.
ï 3 Limited sources of information used; uncritical; lacks scope; the relationship with the rest of the report is not made clear; only provides a summary of other writing.
ï F Review of existing literature not evident; sources used outdated, irrelevant, unfocused; plagiarised.
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