Young Firm Growth Case Application – Individual assessment item

In this course we study the relationship between new venture growth and strategy. It

provides students with an overview of the dynamics involved in growing a new

venture including the many aspects that must be considered to ensure the business

operates smoothly and meets the needs of its customers while keeping a focus on

strategy. Intellectual Capital and the Resource Based View are the two main

frameworks utilised to examine the dynamic relationships. The course adds to the

information gained in other courses such as Opportunity Assessment, Marketing and

Financial Management and presents students with an opportunity to acquire the

knowledge and skills needed to complete another aspect of a comprehensive

business plan.

Task:

This assessment item is an individual assignment that focuses on the application of

the business model design tools presented in this course to the context of a firm’s

resource based strategic growth plan. Complemented by your own research, you are

required to consider a growth venture proposition using the intellectual capital and

resource based strategy perspectives covered in this course.

You are required to:

§! Describe the venture detailing its background, the core business and the

entrepreneur’s aspirations for the venture

§! Define an appropriate customer value logic for the venture

§! Design and document the intellectual capital resources required to ground

the growth

proposition for the venture

§! Articulate the intellectual capital resources currently available to the

venture and those

that are yet to be acquired

§! Using resource based theory, assess the potential competitive advantage

position of the venture and recommend an intellectual capital resource based

strategy that will enhance the chance of success of the venture

§! Develop a set of principles that will guide the entrepreneur in managing the

acquisition and growth of key intellectual capital resources to form the basis of

a three year plan

§! Propose a long term resource based strategy for the venture describing the

growth of core assets that will be critical for the venture to maintain a unique

proposition and competitive advantage in preparation for acquisition.

Length and Presentation:

Presentation will be in report format. The typical length will be a maximum of 3000

words plus appendices as deemed necessary.

Criteria by which your assignment will be marked:

The report will be judged on its structure, presentation, content, integration and

synthesis of course materials. Please note that the academic assessment can only

make judgement on the educational validity and not the actual business or project

strategy. The mark will reflect your learning and will not be an indicator of the merit of

the strategy.

The standards by which the assignment will be assessed include:

• The level of detail provided that demonstrates understanding of the key issues

and

techniques involved in developing a new firm’s value logic and competitive

position.

• Evidence of critical analysis of the issues and concepts.

• Demonstration of an understanding of; the relative importance of resource stocks, how

these stocks relate to the firm’s competitive position and the extent to which they

contribute to competitive advantage.

• Clear articulation of a set of guiding principles for the entrepreneur that support the

development of the proposed competitive position and advantage.

• The extent to which the entrepreneur’s exit strategy has integrity and legitimacy with

the

proposed strategic position and advantage.

• Clarity of expression and good use of language.

• Logical planning, structure and sequence of presenting your findings.

• Overall presentation including correct grammar, spelling, punctuation and referencing.

output knowledge from this task:

1- Assessed the changes in intangible resources that will be required assuming

the growth of a new venture and predict the changing role of the entrepreneur

within the firm’s management structure

2- Prepare a set of design principles for a new venture that will guide the growth,

acquisition, recruitment and deployment of intangible resources for sustaining a

competitive advantage.

Please find the first file ( Opportunity assessment ), if the proposed venture is valid to

apply it to this task that would be so much better and easier for you, kindly confirm

using the opportunity by massage.

Please be aware of the important elemants that need to be covered in the paper, the

slides should cover it all if not please contact regarding the missing information