You have joined Harrods marketing department in the UK and have been asked to recommend a marketing plan for Harrods to stop the decline and ensure continued growth in the future. You should think about new ways in which Harrods can improve its position i

You have joined Harrods marketing department in the UK and have been asked to recommend a marketing plan for Harrods to stop the decline and ensure continued growth in the future. You should think about new ways in which Harrods can improve its position i

Order Description

? Proposals for each of the 3Ps; People, Processes, Physical Evidence

o Your report will explain how you will use or adapt the tools of the marketing mix;

? Control and evaluation;

o Which will show how you will measure the success of our marketing plan.

Notes

Harrods should be located in UK. You do not need to produce a budget for this plan. There is no need to worry about budgets.

The Case Study and Description of Assessment Requirements

Question:

You have joined Harrods marketing department in the UK and have been asked to recommend a marketing plan for Harrods to stop the decline and ensure continued growth in the future.

You should think about new ways in which Harrods can improve its position in the market and create alternative revenue streams.

You have agreed the plan will include:

?    Proposals for each of the 3Ps;

o    Your report will explain how you will use or adapt the tools of the marketing mix;

?    Control and evaluation;

o    Which will show how you will measure the success of our marketing plan.

Notes

Harrods should be located in UK. You do not need to produce a budget for this plan. There is no need to worry about budgets.

.