Why People Believe Weird Things By Michael Shermer

Merck: Vioxx Case Study

Project description
Provide a summary of Vioxx product launch from Merck and how the company handled / mishandled the Vioxx recall.

Describe how the communication sources and public relations teams were used to address the issue.

Discuss how the communications process did or did not work and what impact did this have on the reputation of Merck.

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