Why is competing for the future important and how can an organisation do so?

Why is competing for the future important and how can an organisation do so?
The assignment question is:
Why is competing for the future important and how can an organisation do so?
Recognising the theoretical material covered, propose a framework for developing an external business strategy, which recognises the environment, and illustrate by application to an organisation you nominate. Describe how stakeholder expectations influence business operations, in particular the formulation of internal business processes and their interaction with organization structure.
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