+1 862 207 3288 Vexxhost – Industry/Market Analysis
– Avoid long, complicated phrases, use simple wording
– Use lists, bullets, pictures, graphs, diagrams, do not write pure text
Industry/Market Analysis:
– The general purpose is to illustrate the Window of Opportunity and business expectations
– Essentially, you are describing characteristics that will convince a skeptic than an interesting opportunity is there and will grow in the future.
I want you to edit/paraphrase (change it a bit in your own words) all the parts that I have until page 4 except the market potential. After, I need you to do research on the target market and market potential. (File: 320 – Market Analysis Draft II, that I have uploaded). Moreover if you could just mention a few stuff on the product life cycle of Vexxhost and the economical and socio-cultural trends.
Target Market:
– How much is out there?
– What is the size of the market in terms of $$$, potential number if clients? ( I already have some info on that)
– Are there any trends affecting this market?
Market Potential:
– Try to describe the size of the market using research information, spending patterns, describe size/scope of the market
– Competition: Assess their strengths and weaknesses, and their ability and willingness to change
– Think about how the company can Vexxhost can be differentiated from the competitor (what is your positioning?)
I want you to find me the Vexxhosts specific market in the canadian data processing & hosting industry:
1) The number of potential customers
2) How much they spend on a service
3) Who is the competition
If you have all the 3 stuff above, you can find the market potential. Market Potential means how much money is out there being spent on Vexxhosts products
-You would have to find in your research some form of a spending pattern or consumption rate for the market potential.
Please take a look of the file that I have uploaded with the good example of a market/industry analysis.
So the target market, market potential, and competition should be 2 pages, and the rest that I have already done which only need paraphrasing 4 pages.
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