Using Blue ocean strategy tools ( CANVAS Strategy ), develop a new

Using Blue ocean strategy tools ( CANVAS Strategy ), develop a new concept related to athletic footwear

Answer the following question; "Using the blue ocean strategy tools, develop a new concept related to athletic footwear"

For the above question, you are limited to 500 words (any diagrams, charts, or other exhibits are not included in this word limit).

use the curve "Strategy canvas" to compare between Nike and Adidas since they have athletic footwear, which will help in developing the new concept regarding athletic footwear. Please consider ERRC and canvas strategy curve to produce new company targeting new customer segment.

Base the analysis from the "Guideline for blue ocean strategy analysis"
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