tourism venture

tourism venture
You have expressed interest in setting up a tourism venture (a tour business, accommodation, restaurant, or other such venture). Your friend
istired of hearing you talk about the idea. You have already researched the market and are convinced that there is an unsatisfied and
significant demand for the services or products you intend to provide. However, you have never been involved in running a business and are
unsure of your ability to operate the business successfully. You want to start this business from scratch and are not interested in a
franchise because you do not wantto limitthe scopAs.; of activities you can undertake. Yourfriend has advised that you investigate the
operations ofthe businessto assess its feasibility. rite an operations report covering the following:
1.Adescription of the specific industry in which the business will operate, identifying current and future trends and justifying the opportunitythat you intend
to pursue. Present the key driving forces and key success factors forthe industry. Driving forces refer to external factors with
significant impact on performance in an industry and include but are not limited to: increasing household income, rising number of retired
baby boomers with time and moneyto spend, a desire to see the world, reducing cost of airtravel and so on.
2. Adescription of your
products/services such as meals and drinks, accommodation, tours and so on. Describe the components of each product/service line and the
benefitsto customers. Explain how your products/services will be differentiated from those of your competitors.
3. Present your
operations plan which should cov erthe following:
The operations objectives explaining howtheytie in with the competitive
adv antages you intend to pursue.
The proposed location -this must be justified, stating the advantages and disadvantages.
How
the premises will be acquired (purchased, built, or leased). An estimate ofthe cost must be presented and the selected acquisition option
ustified.
l- The service or production process; use a flow chartto illustrate and explain the various stages of production and/or
service delivery.
Agraphical illustration ofthe layout, with explanations asto how it relates to the production / service process
and will enhance production efficienc
The facilities (plant and equipmentlrequired for operations should be listed. For each item in
the listthe method of acquisition must be explained and an estimate of cost provided. For leased itemsthe estimated annual cost ofthe
lease must be specified. Plans for expanding facilitiesto meet anticipated growth within the first five years of operations should be
ex lained.
Pfhe processesto be followed for maintenance ofthe facilities must be presented.
The materials and supplies required
and suppliers or sub-contractorsto be used are to be provided. The criteria for selection of suppliers or sub-contractors must be
expTla1ined. Contracts or agreements to be established with them and associated costs, such astransportation, must be stated.

inventory management system, covering ordering times, safety stock levels, minimum and maximum inventory levels as well as measuresto
ensure safe storage of inventory should be discussed.
Strategies for managing any seasonal variations in demand are to be
presented
Adiscussion of all relevant regulatory and legal issues associated with the business, including state, federal, or local
regulatory requirements and stepsto be taken to ensure compliance. Licences, zoning permits, health permits and environmental approvals
necessary to begin operations should be addressed as well as any pending regulatory changesthat could affect the nature ofthe business and
itstiming.
Number of employees required, specifying the positionsfor which they will be employed as well asthe terms of employment
(eg full time, part-time, casual). ldentifythe recruitment sourcesfor each position.
Whattraining will be provided for each position
and how will you assess performance of employees?
Present andjustify the remuneration package for each position including
superannuation contributions.
What legal requirements are associated with employees and what steps will you take to ensure
compliance?
From the information presented, explain the technical feasibility ofthe idea and your abilityto operate the business.
Technical feasibility assesses whetherthe business will have the facilities and resources to provide the goods or services at reasonable
costs.
Use Times New Roman or similarfont, 1.5 spacing and 12-point font size. Marks will be lost for single-spaced reports.
Name:
lssuesAssessed Marks Reqd Total Marks Obtained
Business 8. Industry 6
Current and Future trends 1.5
Key driving
forces 1.5
Key Success Factors 1.5
Opportunity pursued 1.5
Products/ Services 3.5
Product lines and attributes 1.5
Area of differentiation 2
Operations Objectives 1.5 1.5
Physical Presence 7
Location 1
Premises 1
Layout

Facilities Expansion 8. maintenance 3
Processes and Supplies 65
Production/service process 2
Materials and
Suppliers 2
lnv entory management 1.5
Managing seasonal variations 1
Regulations 2.5 2.5
Human Resource
Planning 7.5
Employees and positions 1
Terms of employment 1
Recruitment sources 1
Training 1
Performance
appraisal 1
Remuneration 1
Legal requirements 1.5
Technical
feasibility 1.5 1.5
Presentation 2 2
Creativity 2 2
Total mark 40 40

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