the situation Toyota faced in 2010

the situation Toyota faced in 2010
Project description
1. Consider the situation Toyota faced in 2010 after increasing reports surfaced of consumers experiencing incidents of unintended acceleration as well as braking problems leading to massive recalls. Conduct research in business media and at government, company and industry websites to prepare a report on that situation. Describe the extent of the crisis and who was involved. Identify public relations tools and strategies that Toyota employed to manage the crisis. How effective was the PR strategy? Could Toyota have avoided the controversy altogether or done more to resolve the problem and win back customers? Explain.
2. Choose a well-known brand, and visit three social-media sites (Linked In, Facebook, MySpace, YouTube, Flickr, blogs, Craigslist, Digg, Reddit, or Wikipedia) to learn what people are saying about the brand. Summarize the types of messages you found. Indicate which of these messages you think would support the brand’s marketing and which would undermine the marketing effort. Suggest some ways that marketers could respond to these messages and get involved in the online conversations about the brand.
3. Visit three businesses where salespeople are integral to the promotional process. Pick at least one business that is not household consumer oriented. Rate the salespeople you encountered as to their professionalism and skill level.
4. Tupperware is a case study in the issues surrounding personal selling’s collision with World Wide Web technology. It would be a great place for consultants to expand their reach to customers, but this could raise issues of consultants poaching on each other’s territory or dilute the image so Tupperware discouraged this activity. In 1999, they company launched a corporate site and allowed consultants to create their own sites. Using an Internet search engine, query on the phrase “Tupperware consultant”. What sorts of pages do you turn up? What do you think of Tupperware’s compromise between its traditional strategy of relying solely on its field force and the other extreme of selling only online at a corporate website? Do you think Tupperware’s compromise position supports or undermines its sales force? why?
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