The marketing plan for (MacDonalds)

You are required to analyse the marketing strategies of an organisation and provide recommendations, utilising theory and

literature to support your argument. (McDonald’s)

YOU MUST Do ALL OFF THESE REQUIREMENTS :

1. Executive summary

2. Introduction

3. Objectives of the Marketing Plan & Major Marketing Problem/ issues. Make sure objectives are SMART

4. Company Description/ Background of the organisation

5. The environments that impact on the organisation

• Technology

• Government regulations

• Legal Changes

• Social / Cultural Changes
• Climate

• Other?

6. Competitor Analysis & Competitive Advantage of the organisation (SWOT Analysis?)

7. Target market segments/ Segmentation

8. Recommendations for product, price including breakeven point, promotion and place / distribution. Note: for those

participating in the competition, all of these are important, but you will place most emphasis on the promotion topic.

9. A budget for implementing your strategies – revenue and costs

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