The Flavor of Now

Paper instructions:
New Flavor Recommendation & Press Release For Ben & Jerry Ice Cream
Formal business format and context.
Due diligence would include researching company, category and all key competitive dynamics.
Use your imagination. Take into consideration competitive dynamics, the firm’s historical experience with ice cream flavors, new flavor trends, etc.
Be creative, think out of the box, but be sure you believe this recommendation will help strengthen the brand/business and explain why.
Develop a one-two page press release announcing your new product innovation.

In this paper its required from me to think about a new flavor for Ben and Jerry ice-cream company and present it in a business type memo. its not an essay its a business memo so the idea have to be presented in the start of the paper. The instructor wants us to write it like we are really presenting it to the company.

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