The cultural influences in ads from Spreewald Gherkins (before and after the fall of Berlin Wall)

Project instructions:
NOTE:

This order is challenging, so once you have taken it, please go through the requirement and do the preliminary research quickly to see if you can really handle it.

Also, pay attention to the detailed requirements. The paper must meet all the requirement. Especially you need use the course concepts which are provided. Please take

time to study it.

Instruction:

Short paper – The cultural influences in ads from Spreewald Gherkins (before and after the fall of Berlin Wall)

Pick at least two ads and talk about culture influence in the ads. (explore the role of culture in persuasive communications).

More specially, analyze how culture influences the ads or the other way around.

Writer, please focus on the brand ?Spreewald Gherkins?

Pick at least two Ads from company Spreewald Gherkins:

1. one (or more) ads from the company before the fall of Berlin Wall and

2. one (or more) ads from the company after the fall of the Berlin Wall
(This brand actually appeared in movie ?Goodbye Lenin!?).

? Highlight how ads related to the culture in the paper.
o Same brand over time
o Same brand over two cultures.
o Two different brands in the same culture evoking different aspects of the culture.

? Analysis the ads. Insight. Careful thought for the ads you choose.

? If video, link in the paper; otherwise, print out.

? Identify important similarities and differences among the ads

? A successful marketing campaign ? influence and change the culture by propagating beliefs, values, and symbols from one cultural group to another.
? Discuss the specific elements (methodology) that reflect or influence values, beliefs, language and norms.
? Identify the target audience for the ads. (do the ads encourage purchase of the product? How do they work? What are the risks and benefits of using ads?)

3. You must apply the terms, concepts, theories in the lecture (The lecture slide is attached)

4. Appendix include 2 ads (image or videos links)

The purpose of the paper (Taken from the syllabus)

In order to complete this paper you should select at least two ads (print, video, billboard, internet, etc.) and discuss how cultural factors are reflected in and/or

influenced by the ads. You should carefully choose ads that will offer an opportunity to explore the role of culture in persuasive communications. Your analysis should

illustrate an understanding of the theoretical concepts and frameworks from your readings. In addition, you should attempt to identify important similarities and

differences among the ads selected for analysis. For example, you might compare and contrast how the same brand is advertised in different cultures, how different

brands are advertised within the same culture, or how the advertising of a brand in a specific culture has evolved over time.

Successful marketing campaigns are able to tap into and reflect dominant cultural values, language, beliefs, and norms. That is, culture has a strong impact on the

success or failure of individual products. In addition, a successful marketing campaign can actually influence and change the culture by propagating beliefs, values,

and symbols from one cultural group to another. Some marketing campaigns tap into cultural mythology in order to convey their messages. You should discuss the specific

elements of the selected ads that reflect or influence values, beliefs, language, and norms. You should also identify the target audience for the ads and whether you

believe the ads successfully appeal to those consumers (i.e., Do the ads encourage purchase of the product? How do they work? What are the risks and benefits of using

the ads?). You are strongly encouraged to apply concepts, theories, and terminology from the lectures and assigned readings.

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