The Changing slope of the Yield curve and economic prospective of an

The Changing slope of the Yield curve and economic prospective of an Economy

1. select the same roduct/service (or a number of products/services or a combination of both) from your assignment one, and discuss
the influence of different ‘lfxternal Factors’ on a consumer’s decision-making process forthat product or service.

2. The discussion need to include the influences of reference groups; the family; social class; cultural and sub-cultural aspects; impact ofthe

cross-cultural consumer behaviour; relevance ofthe opinion leaders and diffusion of innovations and the importance of public policy and
consumer protection aspects in relation to the chosen product/service.

3. Obviously some theories and concepts in Chapters 7-14 will be more relev ant to this assignment.

4. You must choose which ones are more relevant and explain why they are more relevant.

5. You must applythe concepts and theories you have learned from your reading ofthe text to the selected product/service and consumer decision-making
process and not just list or describe them.

In your answer you must argue forwléythe external factors you have chosen are more important

in terms of influencing a consumer’s ecision-making for your example/s product or service than the ones you haven’t chosen. In other
words, you need to demonstrate that you understand the influence that these factors are having on a consumer, decide which are more
influential than others and explain whythey are more influential. You must also include the impact ofthe concept of diffusion of
innovations in your discussion.

You must use correct referencing ofthe textbook and other resources used in your assignmentto passthe

assignment. Use of more references may attract higher marks. Marks will be deducted for incorrect referencing and poor presentation (ie.,
spelling and grammar). lfthere is no referencing in your assignment it will be deemed to be plagiarism and the plagiarism policy will be
enforced. You will receive a higher mark for applying a critical analysisto your discussion.
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