Textual Analysis

Textual Analysis
Question: You are asked to provide a textual analysis of two texts.

Part A will consist of a textual analysis of an advertisement you have found yourself. The advertisement should be primarily image-based and must be attached to your completed assignment. Part A is worth 10% and should be between 600-700 words. (Must be something Australian)

Part B will consist of a textual analysis of the image provided for you at Week Four’s lecture. Part B is worth 10% and should be between 400-500 words.

Each part should be answered separately.
In providing an analysis of these texts you should address the following criteria:

• Discuss how the audience makes meaning of the text(s) (with reference to the processes of signification and address.)

• Discuss any authorial choices in the text(s) (with reference to concepts like anchorage, metaphor, metonymy and encoded reading paths.)

• Briefly outline the context these texts appear in – does this alter how the texts are read and/or constructed?

• Briefly outline any ideologies or intertexts that may inform these texts.

• You may also want to mention the way the text(s) contribute to the public sphere (with reference to concepts like discourse, hegemony or pluralism.)

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