Target market for TEVA company (watershoes/flipflop)

Paper instructions:
STRICT INSTRUCTIONS: This section of the paper will describe the characteristics of as many consumer market segements that the company (Applebee’s) CURRENTLY targets with this product. Answer each of these Strict instructionts below:
-Define the market segment of consumers; in other words, do they segement their market by demographics, geogrpahics, psychogrpahics, behavioral characteristics or some hybrid method? why?
-Identify each market segement’s needs/wants regarding Applebee’s service
-Discuss how the market segements make decisions about this type of product (is it a low involvement or high involvement process for most of them, is it an individual decision or do others such as peers, friends, spouse or children play a role, etc.)
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