SWOT Analysis

SWOT Analysis

Most organizations give top priority to strategies that involve the matching of strengths with opportunities and second priority to strategies that involve the matching of weaknesses with threats. The key is to exploit opportunities in areas where the organization has a strength and to defend against threats in areas where the organization has a weakness.

Action Items
1. Review the Business Brief Guidelines.
2. Read the concluding case for Chapter 4 in Management: Wish You Wood Toy Store.
3. Download the SWOT template.
4. Analyze the company’s internal environment, identifying it strengths and weaknesses.
5. Analyze the company’s external environment identifying it opportunities and threats.
6. Match:
a. strengths with opportunities
b. weaknesses with threats
c. strengths with threats
d. weaknesses with opportunities
7. Develop strategies for those matches that appear to be of greatest importance to the organization.
8. Write a 2- to 3-page business brief to your professor that discusses the strategies for those matches that appear to be of greatest importance to the organization. Provide a justification on why the match was of importance and how the strategy will support the match. Format the business brief according to the Business Brief Guidelines.

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