SWAT and audience analysis

Do a SWAT analysis and an audience analysis

For the SWAT you have to address the
– STRENGTHS
– WEAKNESSES
– OPPORTUNITIES
– THREATS

For the audience analysis
You have to:
Because it?s a communication strategy class its all about communication
First choose the communicator (the person that you think that he should do the communication)

Second: address the audience (usually its more than 3) the people that the communicator will communication with and send his message to
1- The SWAT analysis and the audience analysis form
2- A sample of a SWAT analysis and an audience analysis from another case

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