Strategy Evaluation

Strategy Evaluation
Assignment Brief :
With reference to an organisation of your choice, make use of relevant academic theory and practice
to write a REPORT that:

1) Critically analyses the external environment the organisation is operating in, with reference to at
least two analytical tools or frameworks* and
2) Identifies and evaluates the sustainability of the organisation’s distinctive capabilities and core
competencies and,
Compare the organisation with its competitors, and highlight the relative implications for the
organisation’s future strategy.
*The two analytical tools and frameworks MUST NOT include PESTEL*

Learning Outcomes, students will
LO1- critically evaluate the challenges faced by managers in the development and deployment of
strategy
LO2 – understand and apply a range of alternative models and concepts in dealing with strategic
planning issues in order to achieve competitive advantage
LO3 – critically evaluate the processes and outcomes in the implementation of strategic choices
facing an organisation
LO4 – successfully deploy relevant critical, analytical and academic skills in an extended piece of
writing related to Strategic Management
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