+1 862 207 3288 Strategic Operations Management
The learning outcomes assessed in this assignment are as follows:
Learning Outcomes Critically review Strategic Operations Management issues and practices which cover manufacturing, product/service and administrative sectors Critically evaluate new Operations Management concepts, practices and techniques that develop globally to achieve organisational competitive advantage Critically evaluate the importance of a strategic approach to Operations Management in the drive to make manufacturing, product/service and administrative organisations more effective and competitively placed Assessment Criteria Critical review of GE’s Strategic Operations Management activities from manufacturing, product/service and administrative perspectives
2
Critical assessment of GE’s global capability and evidence of competitive advantage in their products and services. Critical review of GE’s use of Operations Strategy to increase their overall effectiveness and competitiveness
Strategic Operations Management
Case Study/Scenario
“GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.” From the GE website, http://www.ge.com/ (accessed 4th September 2013).
Effective Strategic Operations Management lies at the heart of this competitiveness. Investigate GE (use this web address as the starting point – http://www.ge.com/ ), and produce a fully referenced report (using the Harvard Style) of approximately 2500 words, that critically analyses the use of strategic operation management and innovation principles within GE. The report should include clear links to relevant academic theory based on your findings, and how these relate to the material used during the course. Your report should contain the following: ? A brief overview of the critical importance of strategic operations management to a world class company. AND ? Critical review of GE’s Strategic Operations Management activities from manufacturing and product/service perspectives. 30 marks ? Critical assessment of GE’s global capability and evidence of competitive advantage in their product and services. 30 marks
? Critical review of GE’s use of Operations Strategy to increase their overall effectiveness and
competitiveness. 30 marks ? Relevant conclusions and recommendations 10 marks ? References
The report should not be merely descriptive, but instead should analyse and synthesise the material to build arguments that ultimately produce a coherent document that demonstrates your learning and understanding, and its application. There must be evidence of the application of concepts and models from the module and research from a range of reputable sources, e.g. academic journals, published conference papers, books etc.
Strategic Operations Management
September 2013
? NCC Education Ltd 2013
BSc (Hons) in Business Administration
Strategic Operations Management
Statement and Confirmation of Own Work
Programme/Qualification name:
All NCC Education assessed assignments submitted by students must have this statement as the cover page or it will not be accepted for marking. Please ensure that this statement is either firmly attached to the cover of the assignment or electronically inserted into the front of the assignment.
Student declaration I have read and understood NCC Education’s Policy on Academic Dishonesty and Plagiarism. I can confirm the following details: Student ID/Registration number: Name: Centre Name: Module Name: Module Leader: Number of words: I confirm that this is my own work and that I have not plagiarised any part of it. I have also noted the assessment criteria and pass mark for assignments. Due Date: Student Signature: Submitted Date:
Strategic Operations Management September 2013 ? NCC Education Ltd 2013
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