Strategic Marketing Management

Assessment Title:
Strategic Report

Restrictions on Time/Length :
3000 words / Individual

Assessment Task
Read the following case study and then complete the tasks stated.

MORGAN MOTOR COMPANY LIMITED

http://www.morgan-motor.co.uk/

Retaining traditional brand values to become a long-term niche player

“Morgan Motor Company Limited, based in the town of Malvern in Worcestershire, England, is a private family-owned company that has defied the forces of car

manufacturing logic to survive as probably the only company in the word still making traditional, hand-built motor cars with an eighteen- month delivery time that is

part of the proposition.”

To the writer: The remaining of the case-study and the instructions will be uploaded as a PDF file

Read the case study and article and check the company website to learn about their latest models and about the company’s philosophy and plans. Review material from the

motoring press and business press. DO NOT contact the company directly about this assignment.

Write a report which covers four or five key areas of strategic marketing and branding, and show how you think the company could develop its marketing strategy over

the next 3-5 years, concluding with a brief review of where you think the company could be positioned in 10 years’ time. Think about the key issues that will be facing

the company over the next few years. You should comment on any competitors that the company has and also its long-term partnerships with major motor manufacturers such

as Ford and BMW.

Assessment criteria (weightings indicated for each criterion)
? Client background – general background. Outline of the company and its current situation, including any Problem Definition – 15%
? Customer and Competitive analysis, discuss the environment & trends within the industry; competitive positioning, and partnering 20 %
? Strategic Theories & Models– explanation and application 15%
? SMART OBJECTIVES – (three or four) how, what, when and a description of how this links to segmentation (measurable, reachable, profitable, significant in size) 10%
? OUTLINE strategies for future development and achievement of the objectives, plus ideas for Implementation30%

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂