Strategic Marketing

Students may choose their preferred product or service (British Airway) of their favourite brand and a market which that they would like to enter with this product or service as a real world case and then critically analyse it. Specifically, students should analyse the nature of the marketing environment in which the brand’s product or service will be targeted and discuss the strategic marketing challenges of operating in this market. Finally, students need to develop a marketing plan for this market.

Structure/ Content:
Cover Page
Table of contents
Introduction
Market Situational Analysis
Company’s Marketing Resources
Market Segmentation and Positioning
Marketing Strategy Actions (1000 words)
Conclusions
References
Appendix
this assignment was written by your company and got 68 in my semester 1. However, assignment 1 focused on the BA’s situation analysis, and this order will focus on the actions will going to take in BA.*