strategic management analysis

STARBUCKS COFFEE COMPANY

Describe the scope of your report (Strategic Fit Analysis of Starbucks with a focus on the … business
segment). Give a very brief introduction to the company (outline of history, current market position and
strategy) and to the selected country/market environment. Outline the structure of the report.
TASK A – Market Environment Analysis
Using appropriate analytical tools, evaluate conditions in the market environment that Starbucks occupies. The
market environment comprises a combination of the industry itself (the micro environment) and the wider macro
environment in which Starbucks operates. If you choose to analyse Starbucks’ International segment, you may
focus on one particular market/country (e.g., UK). You should highlight what you consider to be the market
environment’s critical success factors.
TASK B – Starbucks Strategic Analysis
Using appropriate analytical tools, evaluate the internal environment of Starbucks, highlighting its threshold
and unique resources, and its core capabilities/competencies.
TASK C – Strategic Fit Analysis
Using the analysis completed in Tasks A and B, evaluate the strategic fit of Starbucks, highlighting any  special strengths/weaknesses and opportunities/threats in this fit.
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